Bilt has made a name creating best-in-class product experiences and sought to make it as easy
as possible for new cardholders to get started using the Bilt Card.
The solution
Bilt partnered with Knot to simplify how cardmembers update their card on file across popular
merchant platforms. Specifically, Knot helps users set their Bilt Card as the card on file at
various merchants. This seamless integration makes it easier for cardholders to switch their
card on file when after getting the Bilt Card and for Bilt it accelerates first-time usage and drives higher transaction volume.
Bilt integrated Knot’s CardSwitcher through strategic entry points in their app, making it a
prominent call-to-action for cardholders. The app features intuitive UI elements that guide users to update their card across key spending categories like food delivery and rideshare services.
merchants in seconds, streamlining a process that would otherwise have taken hours and required context switching between multiple devices.
The result: Better Top Line Revenue
More than 44% of users who begin a session with Knot successfully complete at least one merchant switch, leading to a monthly spend increase of 20%+ versus customers who don’t use Knot.
Ultimately, Bilt cardholders who use Knot to replace their cards on merchants’ platforms can maximize the advantages offered by their Bilt Card in a faster and easier manner than their counterparts who don’t.
More about Bilt: Bilt is the pioneering loyalty program for where you live that allows renters to earn rewards on rent and benefits in their neighborhood while building a path toward homeownership. Through the Bilt Rewards Alliance, a network of more than 4.5 million homes across the country that rewards residents on each residential payment, Bilt Members can earn points just by paying rent. Launched in June 2021, Bilt boasts one of the highest value rewards programs on the market today—including one-to-one point transfers for travel across over 100 major airlines and hotel partners; fitness classes at the country’s top boutique studios; limited-edition and exclusive collections of art and home decor through the Bilt Home Collection, and the ability to use Bilt Points for rent credits or toward a future down payment on a home. For more information, visit http://www.bilt.com/.
More about Knot: Knot is the merchant connectivity platform designed to simplify how consumers, merchants, and financial institutions interact. With Knot’s product suite, users can seamlessly update payment details, manage card-on-file payments, and take control of their subscriptions across hundreds of merchants. By reducing friction at every step, Knot helps financial institutions drive higher card adoption, increase customer spend, and accelerate time to first transaction. With the largest merchant coverage in the industry and new integrations added regularly, Knot delivers a seamless, connected financial experience for everyone involved.